Are Visuals Your Primary Asset? Tap here to turn on desktop notifications to get the news sent straight to you. Marketers need to understand the value of their content so they can make strategic decisions about the content they create and where they publish it.
Understanding the strengths of the content at your disposal is crucial for choosing the right network. Alternatively, if your wheelhouse is in B2B technology services, Facebook is likely the better fit, as the network offers a text-friendly format for more involved information sharing.
The Four Seasons Hotels and Resorts, a premier luxury hotel management company, relies on visual content to drive the companies Instagram marketing strategy. On both networks, attention-grabbing facts, company information and industry insight work wonders to open a channel of engagement between your brand and its followers.
Instagram is not the only visual network that your brand should experiment with. For example, marketers in the hospitality or the travel industry are likely to have an abundance of rich images that tell their story, making Pinterest or Instagram ideal avenues for engagement.
However, for a large majority of marketers, visual marketing is a break out trend that helps distribute content and turn data into compelling assets. To make the most of marketing resources and optimize engagement, companies need to prioritize the networks that matter most for their business goals and tailor their content accordingly.
Given the nature of your company -- and, in turn, your follower demographic -- sticking to helpful statistics and informational posts that offer relevant, useful knowledge to your audience can help your brand demonstrate industry expertise. Rather than spreading yourself thin across networks that are not as effective, devote the most time and energy to networks that are prime for text-friendly content, such as Twitter and LinkedIn, rather than Pinterest or Instagram.
The Four Seasons even encourages followers to tag photos with the hashtag FSFotog, giving fans of the hotel chain the chance to be their own Four Seasons photographer and share their own photos with the company.
B2B Infographics When selecting the social networks that best suit your business, it is important to consider the audience you are engaging and the type of content you are sharing. Using images to interact with customers may seem like a given -- especially when MDG Advertising has found that an average of 94 percent more total views are attracted by content containing compelling images rather than content without images -- but depending on the industry, a deep investment could be a futile exercise.
Textual Marketing -- Choosing the Right Social Media Platform for Your Business Social Platform Fragmentation As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices. If you are an enterprise cloud software provider, for example, information-heavy content in the form of text and numbers is likely your best engagement tool.
To showcase their beautiful properties, breathtaking locales and world-class services, the Four Seasons uses Instagram to offer photo tidbits and sneak peeks of their most desirable vacation spots around the world.
Gartner, the leading independent research provider, is a good example of a company that understands the power of its information and prioritizes appropriately.
If your industry leans heavily on visuals, then devoting more resources to highly visual networks can be a boon for your business. Are You An Information Powerhouse?Visual and Textual Appeals in Banner Advertising: A Content Analysis In this study, differences between banner advertisements on social media and social networking Websites are investigated.
A Comparison of Visual and Textual Page Previews in Judging the Helpfulness of Web Pages Anne Aula, Rehan M. Khan, Zhiwei Guan, Paul Fontes, Peter Hong prediction inaccuracy caused by textual vs. visual previews was different: textual previews tended to make users overestimate the.
In a similar way, historians (professionals and students alike) often turn to visual images and representations merely to illustrate what they have already concluded from textual sources. These exercises can both unpack those assumptions we all seem to have and begin to problematize the process of source evaluation.
Dr. Zoghlami Hanan Textual Coverage versus Visual images of chemical weapons in the British Press (_) Islem Hammami Marwa Bouani Nadia Rouabeh.
Textual and visual graphics can aid in visually presenting data to a business audience. Textual Graphics vs. Visual Graphics. Using Visuals to Present Data:. Images should be evaluated on several levels. Visual analysis is an important step in evaluating an image and understanding its meaning.
It is also important to consider textual information provided with the image, the image source and original context of the image, and the technical quality of the image.Download