In the free market, companies that discriminate irrationally struggle to survive and sometimes perish. In my view, the lawsuit was also ethically well founded. Its actions have not only been morally reprehensible, but also racially motivated, disproportionately affecting Asian and Pacific Islander communities in this country and elsewhere.
Should the company, however, choose to employ the less productive individual, it will not realize profits as high as those brought about by employing the more productive individual.
As was discussed in this paper, it utilizes a wide array of marketing strategies which the company readily adapts, based on the needs and wants of the target market. Abercrombie and Fitch Abercrombie fitch case study essay introduced toned-down "Abercrombie" stores with a target market of 7 to 14 year olds.
They lacked a set of characteristics that would have set them apart as virtuous people: On the other hand, marketing communications refers to the management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
The fact of the matter is that discrimination is nothing more than the active demonstration of preference. Inthe company was taken to court by employees who felt that it had a systematic discrimination policy in place.
The shirts alluded to the stereotype that Asians cannot speak proper English by using bad puns; the illustrations were simple rehashing of old stereotypes. Abercrombie and Fitch clothing is worn by children and young adults, but is largely marketed to the college-age population.
When the company was sued, a number of "Hispanic, black, and Asian plaintiffs complained that when they applied for jobs, they were steered not to sales positions out front, but to low-visibility, back-of-the-store jobs, stocking and cleaning up" Greenhouse, Although many individuals will not hesitate to deny it, everyone discriminates on a daily basis.
Given this economic truth, one can see how Wal-Mart and other notably prosperous companies have achieved their success—they cater to virtually every customer in the market for virtually every product. In connection to this, Abercrombie and Fitch needs to continuously aimed to apply marketing tactics that are appropriate with the people and youth who reside in Abercrombie, Hollister and Ruehl.
In Abercrombie and Fitch, marketing for youth consumers is quite effective than of adult. Nobody would be comfortable buying goods or services from a company that openly flaunts some moral and ethical standards.
Brand positioning due to the nature of the retailing business, Abercrombie and Fitch must and had been constantly focus on the customers needs with high levels of service on order to capture, create, and retain a competitive advantage.
By hiring only those that can help it connect better with its target clientele. Competition As the company struggle to capture its target market, they are also face with major competitors.
A lawsuit filed in federal courts in recent weeks reportedly states that "Abercrombie discriminates against blacks, Hispanics and Asians by enforcing a nationwide corporate policy of preferring white employees for sales positions, desirable jobs and favorable work schedules Mattei The top officers of the firm were, in my opinion, lacking on the virtuous front.
This is more so the case given that it is they who advanced the discrimination agenda, which later on informed the lawsuit. If you look at the material they put out, they are cultivating an all-white look.
The stores are located in Abercrombie, Hollister and Ruehl. Virtue ethics, in the words of Mascarenhasp. In history, Abercrombie and Fitch previously developed their goods and services for adult age group but then they eventually turn out to bankruptcy. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics.
The best ethical theory that makes for the best analysis of the scenario is the deontological theory.
In essence, the lawsuit, as far as the outcome is concerned, was legally well-founded. It is difficult to understand why, given that their target age demographic is even more heavily minority than the rest of the population, they would choose to do this. All things being equal, from the economic perspective, hiring the more productive individual would be advantageous to the company.
The top executives failed on this front, meaning that the lawsuit was ethically well-founded. Another issue not to be overlooked in an analysis of discrimination is the reputation a discriminator may create for itself.
Discriminating against customers, in any way, further hampers profitability.
Individuals make decisions and act on those decisions based on what they perceive to be most beneficial to them at a specific point in time. Abercrombie and Fitch have been in existence sincebeginning as an outdoors sporting goods supplier.
In essence, the young men and women who applied to work at Abercrombie should have been judged on their qualifications, and not their skin color or gender" AFjustice, Abercrombie and Fitch Case Study Essay Abercrombie and Fitch Case Analysis MGT April 11, Elizabeth Payne Abstract Abercrombie and Fitch (A&F) is a typical mall front store.
They have been in the business for. Abercrombie and Fitch – A Case Study Essay Sample. Target market. Abercrombie and Fitch is one of today’s most popular clothing companies that cater to.
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